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“VinNow and Nexternal work very well together to help organize customer history with both online orders and point of sale orders. If you already use VinNow for your POS system and are looking to add an online shopping cart to your business, Nexternal is the way to go. Same goes for the reverse.”

Keating Wines

The Nexternal Platform has been providing eCommerce and club management technology to the wine industry since 2000.  The cloud-based modular platform has helped hundreds of wine businesses facilitate their retail and wholesale transactions. The VinNOW Nexternal integration which has existed since 2010, creates greater opportunity and convenience for customers to purchase wines and capture club signups whether offline or online, while helping wine businesses maximize revenues.


  • Flexible suite of tools for creative customer engagement and to drive traffic to online store.
  • Built-in email marketing tool and MailChimp integration for general communications and wine marketing promotions.
  • Amazon Marketplace integration.


  • UPS (domestic and international), FedEx and GSO Integration: Preferred real time rates, tracking numbers and label generation.
  • Relationships with 3rd party fulfillment companies.

Inventory Control

  • Real time inventory management for accurate inventory levels.

Sales Tax

  • Automated tax rates drilled down to the county and city level for accurate tax calculations.

Wine Club Management

  • Fixed program or Custom Club to offer your members more choice and flexibility for a longer life span.
  • Secure wine club signup, secure credit card retention and shipping address validation.
  • Member self-update billing, shipping and payment information.


  • ShipCompliant integration.

Product Management

  • Multiple pricing tiers.
  • Mixed case discounts.
  • Preferred pricing.
  • Wine allocation.
  • Control visibility rules, who has access to what wines.


  • The Nexternal eCommerce Platform is the only Service Level 1 eCommerce that serves the wine industry.

Get more info on Nexternal

Chat with Nexternal specialists about your integration needs!


Sales & Support Office

(707) 894-6163


Corporate & Accounting Office at Milano Winery
14620 South Highway 101
Hopland, CA 95449

(707) 744-1396


Happy Clients

“I can't say enough great things about the VinNOW product, service and support. I shopped a lot of different systems and decided to go with VinNOW because they had all the functions I was looking for for my small retail wine shop.”


Get a Free Demo

What better way to experience the power and versatility of VinNOW than seeing it in action. Let us know when works for you and we will set up an online demo hosted in person by one of our stellar sales team!