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VinNOW has partnered with VingDirect to bring you visual dashboards.  See your Direct To Consumer sales performance from any device, anywhere you have an internet connection.

Your VinNOW sales data pushes nightly to VingDirect so you can wake up in the morning and view your dashboards with your morning coffee...right from your comfy chair.

But the benefits VingDirect offers don't stop there.  VingDirect offers world class consultative services for all facets of your Direct To Consumer business plan.  Their goal is to help you grow Direct To Consumer sales and they take that goal very seriously.

Tasting Room Dashboards

This reporting tool is automatically updated daily, enabling you to monitor and manage tasting room performance. No need to wade through reams of reports – VingDirect dashboards display the actionable indicators. Stay in touch with your tasting room results on your iPhone, iPad... anywhere you have an internet connection. VingDirect membership is required.


Benchmarking Dashboard Tool

Compare your tasting room results to those of your winery peers. VingDirect's benchmarking dashboard tool is the only one of its kind in the wine industry. VingDirect members use the same data definitions and data is automatically populated, so you can count on consistency, accuracy and quality of data. The tool allows you to query the pool by any or all of 5 different criteria, by day, month or year. VingDirect membership is required for access to the benchmarking dashboard. Learn more about the benchmarking dashboard here.

Building a Strong Brand

How do you differentiate yourself in the sea of wineries? VingDirect can help you peel back the layers to discover what it is that makes you unique – what sets you apart from your competitors. They will work with you and your team to deliver your message clearly through all your customer touch points. Contact VingDirect today to get started.

Mystery Tasting

Don't be in the dark about your most valuable direct to consumer channel! Let VingDirect help you measure and manage your tasting room staff performance. This monthly program allows you to see how your team is doing and learn what your guests really think about your tasting experience. They provide a written summary with recommendations and they also let you know how you compare to others in the wine industry. 

Sales Training

VingDirect wants to help you grow your direct to consumer sales! They work with you to customize onsite sales training and they also offer monthly training sessions at the VingDirect offices. Contact them today to learn about these unique training sessions. Some of the training sessions offered are:

  • Converting Guests to Members
  • Advanced Sales
  • Outbound/Inbound Phone Sales

Direct to Consumer Recruiting

VingDirect knows how important it is to go beyond the resume to find the person who will be a right fit for your winery. From creating the job description and the ad to interviewing and conducting reference checks, they aim to make the recruiting process smooth and pain free. Let VingDirect help you find the right person. They've successfully recruited for the following positions:

  • General Manager
  • Direct to Consumer Manager
  • Wine Club Manager
  • Tasting Room Manager

Direct To Consumer Assessment

Ever wonder what you might be missing? Would you like to know what you could be earning across all your direct to consumer channels? VingDirect delivers an assessment of your 12-24 month potential, along with specific direct to consumer recommendations and sales projections. Whether you are developing strategy, are building your budget or need to report to your bank, the direct to consumer assessment is the right place to start. Contact VingDirect here and get started today! 


Tammy Boatright
833 Gravenstein Hwy
Sebastopol, CA 95473
(707) 861-9943


Sales & Support Office

(707) 894-6163


Corporate & Accounting Office at Milano Winery
14620 South Highway 101
Hopland, CA 95449

(707) 744-1396

Request Info or a Demo

Let us know how we can help you and your winery today!


Happy Clients

“I can't say enough great things about the VinNOW product, service and support. I shopped a lot of different systems and decided to go with VinNOW because they had all the functions I was looking for for my small retail wine shop.”


Get a Free Demo

What better way to experience the power and versatility of VinNOW than seeing it in action. Let us know when works for you and we will set up an online demo hosted in person by one of our stellar sales team!