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Ted Starr, CEO

Corporate Office, Hopland CA

Ted attended his first computer class in 1975 where he discovered his appreciation of computers.  In the early 1980’s he started working full time as a systems analyst and computer programmer for companies such as Pacific Southwest Airlines, Price Club, Integrated Health Services, Reynolds & Reynolds (where he met Vern), CarePartners and Callaway Golf.  Ted has managed multiple programmers in the development of extensive business systems.  Ted met Deanna in 1989 when he was Director of Information Services and she was Director of Nursing.  They teamed up in a multi-million dollar healthcare computer ground floor up design and programming project.   In 1993, Ted created Update Software located in Southern California.  

He developed his wine tastes in the late 70’s while working in a specialty wine store in Coronado, California.   As avid wine enthusiasts, Ted and Deanna amassed a large personal wine collection, while belonging to over twenty wine clubs.   At the request of a Sonoma winery, Update Software started development of the VinNOW winery software package in 1999.  In 2001, Ted and Deanna purchased Milano Family Winery in Hopland, California.  At that time, Ted directed Update Software to intensify their focus on the wine software business and moved their office to the Winery in Hopland.


Sales & Support Office

(707) 894-6163


Corporate & Accounting Office at Milano Winery
14620 South Highway 101
Hopland, CA 95449

(707) 744-1396

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Let us know how we can help you and your winery today!


Happy Clients

“I can't say enough great things about the VinNOW product, service and support. I shopped a lot of different systems and decided to go with VinNOW because they had all the functions I was looking for for my small retail wine shop.”


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What better way to experience the power and versatility of VinNOW than seeing it in action. Let us know when works for you and we will set up an online demo hosted in person by one of our stellar sales team!